Steve is responsible for the overall vision and operations of the combined
dental benefit plan administration and dental care practice operation.
In 1992, Steve founded one of the largest benefit administration companies in the country, netBOA, serving over 10,000 employers, including many of the Fortune 100. The company along technology with its IT team of 20 engineers and 180 administrative staff was acquired by ADP in 2000.
With a 35-year history in healthcare benefits providing services for many of the country's largest employers, Steve has seen the strengths and weaknesses of current methodologies. Traditional dental plans, based on a 50-year old design where insurance companies offer minimal financial protection, but are rewarded in high profits, needed to be changed.
In 2006, Steve co-founded Simple Dental Plans.
Steve's vision is to create a better dental care model that funnels patients to a more competitive and transparent environment.
Rich Dest, DDS
Director of Dental Care
Rich obtained his Doctor of Dental Surgery degree in 1985. Since then he has acquired and operated multiple dental offices, running a multi-office practice.
In 2001, he operated one of the first onsite dental facilities in the country at the home office of Wachovia Bank in Charlotte, NC, serving 10,000 onsite employees.
In 2008, he established a Dental Service Organization (DSO), which allowed each dental office to focus only on dental care, while the DSO provided all business services.
In 2015, he expanded onsite care to hundreds of private sector locations.
Samantha Schmidt, MPH
Chief Healthcare Officer
Samantha has a 20-year history in healthcare with Johns Hopkins and Emory University.
She received her Masters of Public Health from Emory University in 2020.
Sam understands the unique healthcare needs of adults and children, often unable to obtain adequate healthcare because of financial or transportation issues.
New Client Implementation Manager
Missy coordinates every aspect of implementation and communication with employees and patients about their onsite/nearsite dental care program. Working with internal and external staff in the Communication Department, Missy's single focus is to assure each client has a methodical, successful dental program implementation.
Missy has 20-year background in finance and accounting, including her involvement with the largest Simple Dental group clients.
Chief Marketing Officer
Jim brings a background of over 30 years of working with the largest insurers in the country to promote their benefit programs to employers and then to the employees and dependents who receive those benefits.
Jim focuses on expanding Simple Dental's presence to the broker
and large employer market.
Roger Schultz, CLU
Co-founder, Chief Strategy Officer (CSO)
Roger has over 60 years experience in employee benefits working with clients and brokers nationwide. For the past 35 years, Roger has focused in transforming dental care.
In the early 1990s, Roger partnered with the American Dental Association (ADA) to pioneer a new approach to providing self-funded dental coverage to employers. The new dental plans provided far greater dental care benefits by shifting decisions to the dentist & patient, instead of the insurance company. That philosophy was the genesis of Direct Reimbursement Dental Plans in 1992, a national administrator of dental plans. This company later was merged into Simple Dental, the company. Simple Dental plans have been implemented by thousands of employers nationwide through multiple third-party administrators, using education provided by Roger. The term "Simple Plan" is now used by dental plan administrators across the country.
Roger, now in his mid-80s, is responsible for creating the business and dental care strategies for Simple Dental,
Dental Office Manager
Mary has over 26 years of the manager of multiple, simultaneously operated dental offices. Mary's is the lead for WorkPlace Dental, staffing and managing the remote dental offices that provide wholesale dental care for employers.
Mary coordinates both the mobile practice and the "bricks and mortar" dental office launch.
Once the office(s) have launched for a specific employer or employer-group, the management is turned over to an on-premises manager, serving under Mary's supervision.
Felipe Dest, MSBA
Dental Care COO
Felipe manages the Dental Service Organization (DSO) operations. His experience began with managing onsite dental care delivered to hundreds of private sector locations, initially focused on healthcare facilities. In 2021, Felipe expanded the DSO growth to the private employer market, leveraging knowledge and resources of Simple Dental.
Felipe has extensive education in healthcare including his Master's Degree in Healthcare Administration from Johns Hopkins. Felipe manages the day-to-day dental care operations for each dental care entity, based on state-specific requirements.
Dental Plan Innovation
Dental Office Growth
Simple Dental accomplishes it's goal by working with dental-industry businesses who bring together the best minds in each geographic area.
This allows Simple Dental to set up dental plans in virtually any area of the country, by partnering with dental networks, and acquiring existing, or building new dental practices.
We analyze the needs of each client and present a new dental care model based on transparency.
Region: Southeastern US
90 Degree Benefits
A Business Unit of
Blue Cross/Blue Shield of Alabama
National Dental Service Organization
Dental office licensing, staffing, & management